WhatsApp Business Tools and Tips to Maximize Its Use

WhatsApp Business is a free downloadable application available for Android and iPhone. It has been specifically developed for small and medium-sized businesses to facilitate customer interactions, as it offers some tools to organize and quickly respond to messages.

In real life, where many businesses use WhatsApp as their entry point, it's crucial to use the available tools to maximize the number of customers or leads and convert them into clients for your products or services.

Although Meta's intention with WhatsApp Business is good and it does help starting businesses, it has many limitations.

Limited Collaboration

WhatsApp Business can only be used on one phone and up to 4 devices through the WhatsApp Web version. Although it offers some flexibility in the web version, this represents a significant limitation when trying to scale many businesses, as they often need more devices operating the same number to serve more clients.

Managing High Message Volume is Very Complicated

It's clear that WhatsApp's interface or any messaging app has limitations when handling a high volume of messages, as they weren't designed for these scenarios. Lacking a specific interface or methods to handle high contact volumes, it becomes a complicated and tedious task where you can lose not only time but also potential contacts and business opportunities.

Broadcasting or Message Distribution Limitations

Messages can only be broadcast to 256 contacts per list, and messages will only be received if the recipient has saved the company's number. Contact import is not easy at all, requiring synchronization with the phone's contact list, with no other methods available.

Very Basic Analytics

WhatsApp Business only offers reports on:

• Sent Messages

• Delivered Messages

• Read Messages

• Received Messages

These metrics are not very useful from a business perspective, as you can't determine how effective a campaign was or customer retention.

Very Limited or Lack of Automation

By only offering welcome messages, away messages, or predefined quick replies, businesses are very limited, as each company or entrepreneur is different and each business has different rules or purposes.

In general, while it has benefits, it's an app that was really developed for micro-businesses that don't require advanced options like chat organization or automation.

Tips to Improve WhatsApp

Business Usage

In this article, we share some tricks you could implement in your company if you use WhatsApp Business to improve your leads.

Optimize Your Business Profile

Creating a business profile usually gives users a sense of credibility and trust, especially when fake contacts can exist on WhatsApp or similar apps.

Crucial information to include:

• Company name

• Detailed description

• Business hours

• Location and address

Effective Catalog Use

Create an interactive catalog where you can offer products and services. These should be clear, including quality images, detailed descriptions, and updated prices.

The catalog is the entry point for visual customers, this is an important factor to consider.

Intelligent Message Automation

It's very important that the welcome message is configured and shouldn't feel generic; more natural would be ideal, although this is difficult in practice. The idea is for the customer to feel confident to continue interacting in the chat to capture a lead.

Important: In our experience using WhatsApp Business, response time is crucial. If you don't respond to the message immediately, there's a high probability that the user won't return.

Take Advantage of the 4 Devices that Can Be Used in the Web Version

Although it's a limitation for many companies, having 4 devices using the WhatsApp web version could be very productive as you could handle more messages and respond to them quickly.

Segment Broadcast Lists

Although WhatsApp Business only allows 256 contacts, the best way to take advantage is to segment contacts by creating groups depending on the business context and thus be able to send broadcast messages more quickly and organized.

Power Up Your Business with Kasumi CRM

In view of WhatsApp Business's limitations, there's a solution that can help you maximize your business potential: Kasumi CRM. This tool is specifically designed to overcome WhatsApp Business restrictions and offer a more complete solution for customer management.

What is Kasumi CRM?

Kasumi CRM is a platform designed for small and medium-sized businesses looking to improve their customer management and automate their sales processes. Unlike WhatsApp Business, Kasumi offers a complete suite of tools that allow you not only to communicate with your customers but also effectively track all your interactions.

Advantages of Using Kasumi CRM

WhatsApp Business Integration:

• Centralizes all your conversations on a single platform

• Allows multiple agents attending simultaneously

• No limit on connected devices

• Maintains complete conversation history

Advanced Automation:

• Customizable chatbots according to your business

• Intelligent automatic responses

• Programmable conversation flows

• Automatic lead tracking

Unlike basic WhatsApp Business, Kasumi allows you to create complex automation flows that adapt to your business's specific needs.

Detailed Analysis and Metrics

With Kasumi CRM you get access to advanced metrics that help you make better decisions:

• Lead conversion rate

• Response time per agent

• Campaign effectiveness

• Customer satisfaction

• Automation performance

Effective Team Management

One of the main problems with WhatsApp Business is the limitation in collaboration. Kasumi solves this by allowing:

• Assignment of conversations to different agents

• Real-time performance monitoring

• Notes and comments about customers

Why Make the Jump to Kasumi CRM?

If your business is growing and WhatsApp Business limitations are holding back your potential, Kasumi CRM might be the solution you need. With this platform, you'll be able to:

• Scale your customer service

• Automate repetitive processes

• Improve lead conversion

• Get detailed business analytics

Important: Investment in a CRM like Kasumi quickly pays off with the increase in efficiency and sales it generates.

Are you ready to take your business to the next level? Discover how Kasumi CRM can help you overcome WhatsApp Business limitations and boost your growth.